Video is the quickest growing - and most useful - communications channel today. From the unbelievable popularity of YouTube to marketing strategy, your business success depends on video.
Take the opportunity when possible, to review their job and give them feedback soon. Be sure they do the other things necessary when you can't be there to mirror you and their shooting style matches yours. You don't want your freelancers to be like fish out of water once your customer is used to getting things done a certain way. The willing they are prior to a shoot, the more obvious it'll be to your customer that this is not one of your shooters.
Developing a business video is ALL about entertaining your audience and keeping them interested in your video. In actuality, if you want to go viral, you are going to want the kind of video that keeps audiences wide-eyed as they replay it. You will need the kind of video that makes people want to be the ones to share it. In short, you'll need a piece which keeps users in their seats, eyes glued to the screen, quickly clicking on social networks buttons to spread some of your awesomeness around.
If I say that I am in the video production business, I have not video production done a thing to differentiate myself or tell a prospect how I can help them solve a problem. However, if I say while passive income DVD sales that we help entrepreneurs establish themselves , then I've given prospects a specific example of how they could be benefited by working together with me and make their life simpler.
Most people in any business (especially video production) consider that good decisions are based on truth. Good decisions are based on opinions. wikipedia reference If you start out with a hunch that's based around instinct and experience, you can utilize your skills and abilities to add the concept into the script.
But you can avoid lots of wasted time and effort by asking (and answering) those four questions. It's a list of questions we discuss with all our new customers and many have felt it's brought responsibility and great focus to the decisions they were making. Don't let this list fool you. Knowing the answers to these questions clarifies marketing goals and your business to your prospects AND you.
Consider the average pop song or music video if you need help figuring out how short or long your video should be. The majority of them aren't more that 2-4 mins long. You would emulate music producers so far as video length is concerned find here if you want viewers to see the video. People won't watch a movie that is longer than 4 minutes, believe me. Why? Because there is a storm of video that raging across the internet and folks are going to want to watch other stuff, too.
Even more important may be introducing a customer to the choices that they are opened pop over to these guys for by efficient preparation. Using the media for multiple purposes is good for their business or organization, them, their livelihood, and your image. Think of it as being green.